Our Team
OUR TEAM
At LLANE & Co™, we believe in building teams by
expertise, credibility, and results.
expertise, credibility, and results.
Our collective leadership brings together more than 140 years of combined experience across new construction sales, community marketing, digital demand generation, branding, PR, social strategy, and residential resale. Every lane is led by professionals who have spent their careers operating at the highest levels of their discipline.
OUR RESULTS
Marketing Awards Won
0
+
Lifetime Sales Volume
$
0
Billion+
Communities Sold Out
0
+
Lane-Led by Design
Each lane at LLANE & Co is guided by a subject-matter authority with a proven background in that niche.
That means:
- New Construction Sales is led by professionals who have sold, launched, and sold out communities.
- Marketing and Digital Demand are led by strategists who understand analytics, buyer behavior, and absorption.
- Social and PR are led by experts who know how to build authority, visibility, and relevance.
- Consulting and advisory work is led by operators who understand feasibility, positioning, and long-term value.
- Residential Resale is represented by seasoned professionals who understand brand, discretion, and client experience.
The Best of the Industry
– By Choice
We are selective about who represents LLANE & CO.
Our team is composed of:
- Industry veterans with deep niche specialization
- Professionals with backgrounds in new construction, luxury, development, and high-performance sales
- Strategists and operators trusted to lead independently, responsibly, and collaboratively
Collaboration Without Compromise
While each lane is independently led, the strength of LLANE & Co lies in how seamlessly our team collaborates across disciplines.
Sales informs marketing. Marketing supports absorption. Digital demand feeds strategy. Brand protects value.
This integrated approach ensures consistency, accountability, and clarity from pre-acquisition through completion—
while still allowing clients to engage only the lanes they need.
Every team member is here because they:
Bring deep expertise to their lane
Understand the responsibility of representing builder brands and personal reputations
Share a commitment to excellence
Together, we don’t just execute—we lead.
Meet the Leadership Team
Lori Lane
President & CEO
770-315-3645
Erica McMillan
Principal
770-400-0802
Kristi Lynch
VP Operations
404-313-8391
Laura Watkins
Senior Marketing Director
404-317-3808
Anna Bailey
Senior Digital & Creative Director
770-940-0016
Tim Baldus
VP Sales
678-232-0021